healthcareoperatorwho movedinto tech.

For years I watched clinicians spend their days behind keyboards instead of with patients.

Beyond clinicians, it was the location managers who’d been promoted out of doing the work and into managing the spreadsheets about the work. It was the directors who couldn’t tell you how their department was performing because they were too busy with damage control. It was the executives making decisions on numbers nobody trusted, in meetings that started by arguing about a number no one could define. Healthcare made it all the more painful because the stakes were high and the regulations were unforgiving.

As my career expanded, I noticed these same problems up and down the organization exist across every industry.

I’ve always seen an opportunity to treat software as a tool to get work done. I saw a core problem with patient intake and a gap in the market that inspired me to build a software solution from 0 to paying customers. In January 2026, after 6 years as a B2B SaaS COO, I moved on.

The timing was luck. AI had truly arrived.

I found the freedom to play with the earth-shattering technology that is agentic AI, and I realized that the thing we operators have been waiting for is here. I started taking calls from people in my network: operators who needed someone who could build something from zero, connect dots, and make meaningful change in how work gets done.

So that’s what 3 First Names is. A consulting practice that operates the way I’ve always wanted to interface with people and computers. I build the visibility you need to see what’s happening, I fix the systems that aren’t talking, and I show your team how to use the tools we finally have access to so they can stop drowning in busywork, and get back to the music they have always wanted to make.